The Procter & Gamble Company (P&G), the leader in the global household and personal products industry and cereal manufacturer Kellogg Company (K) plan to join hands to give back to society this holiday season. P&G has recently launched its Power a Smile program and Kellogg has launched a social initiative called Breakfasts for Better Days™. The programs are a part of the corporate social responsibility initiatives of both companies aimed at improving their involvement with society.
Power a Smile Program
P&G’s Duracell® brand launched its Power a Smile program last month on November 22 under which it aims to donate up to a million batteries to the Toys for Tots program, which distributes new toys to less fortunate children every year during the holiday season. The brand will donate one battery from each Duracell Quantum AA 12-pack or CopperTop Alkaline AA 16-pack purchased by customers from the launch of the program up until December 27 this year.
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